5 Ways To Implement Inbound Sales and Marketing in Your B2B Telco

Posted by Ruth Plater on 19-Jan-2018 11:27:04

You've probably noticed that your usual display advertising, cold calls and emails, and other such interruptive approaches for generating leads, don't produce quite the ROI they used to. That's because both the Telecoms industry and consumer buying habits have changed. And, whilst other Tech industries and B2C departments have recognised this and are implementing new inbound sales and marketing methods, B2B Telecommunications seems a few feet behind. 

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Topics: Inbound marketing, Buyer Personas