Approaching video marketing might seem like a difficult and intimidating task, but with the right tools in hand and some basic steps in mind, it is easier than you think.
Be mobile friendly
More and more people are searching online on their mobile phones and devices like tablets and iPads. In fact, over half of all internet traffic so far this year was via mobile devices. This will likely increase with the rise of IoT devices, so make sure that your website and your videos are mobile friendly!
Share your content on social media
According to TechCrunch, Facebook reaches 100m hours of watched videos a day. Creating engaging videos that audiences will like and share will help you increase potential exposure. Also make sure that you include the social media sharing buttons on your website so visitors know you integrate with their favourite social channel.
Call to actions and references to your other marketing content
Your video content may be amazing and engaging but not every visitor will watch the full video. Maybe just the first minute entices them enough to take action, or perhaps to click through to related content.
This is why it is important to add call to actions not only at the beginning and the end of the video, but also during. Depending on the type of content, this could be after the first minute, or right in the middle.
At Radial Path, we love Wistia. This is an incredibly easy-to-use video editing tool which lets you add as many references to other content as you’d like, and the same for call to actions.
SEO and keywords
The search engines are pretty smart. They can detect the details and topic of your video content then show it to users who are searching for this exact thing. But you can optimise this. The easy way to maximize your chances for search engine pick up is to add the subtitles to your videos with the right keywords.
With the right tools, video marketing provides accurate and easy ways to monitor your videos’ performance. The Wistia platform offers a detailed analysis for each of your videos, allowing you to capture leads. The tool goes int such depth that you can even analyse which part of the video has been rewatched, skipped or where your viewers drop out. This offers great insight and gives content teams good performance which means you know what to elaborate on and which videos to improve.